Marketing Executive vacancy

The role of the Marketing & Sales Executive is to assist in the planning, creation, implementation, and management of marketing and sales campaigns for high quality residential developments. The Marketing & Sales Executive reports to the Sales & Marketing Director, working alongside any on-site sales teams.

THE ROLE

The role of the Marketing & Sales Executive is to assist in the planning, creation, implementation, and management of marketing and sales campaigns for high quality residential developments. The Marketing & Sales Executive reports to the Sales & Marketing Director, working alongside any on-site sales teams. The role will entail working on multi-channel marketing techniques, devising strategy, producing copy a well as liaising with external marketing consultancies, whilst taking strategic direction from the Sales & Marketing Director.

The successful candidate will be given a fantastic opportunity to assist and liaise with senior sales and marketing professionals and progress their career within a growing business. This requires a highly self-motivated individual with high standards and the desire to succeed.

The role involves looking after multiple live projects and soon to launch developments and will therefore require considerable travel between the sites, mostly within the South East of England. The Marketing & Sales Executive is therefore expected to be flexible in keeping with the responsibilities of the position.

Working Relationships

Direct & strategic

Sales & Marketing Director, Sales team on site, where directly employed.

 KEY RESPONSIBILITIES

The main purpose of this role is to support the Sales & Marketing Director in day to day marketing activities. We use an external company for branding and design and managing these outputs will be a key part of the job.

The position will be responsible for supporting all sales and marketing activities within the company. This will include:

  • Project managing all elements of the marketing process.
  • Coordinating the production of a wide range of marketing communications and material including mailings, digital content, adverts and press for external publications
  • Project managing the external marketing companies activities – branding, design, brochures etc.
  • Working with Commercial Managers to agree specifications appropriate for each development and target marketing accordingly.
  • Managing and providing all data needed from the construction team that is pertinent to marketing and sales, such as specification, floor plans etc.
  • Preparing all briefs for marketing and promotional material: photos, copy (both internal and provided by external copy writers), branding, design etc.
  • Managing the sign off process internally for all marketing and promotional material
  • Managing advertising schedules.
  • Organising sales launches and on-going sales events for each site as well as providing support for other marketing events and exhibitions as required.
  • Overseeing local Sales Negotiators as required for each site.
  • Managing the interior design team and show house roll-out.
  • Ensuring the standards of Sales Presentations, Site boards, Sales Offices, Marketing Suites, and Show Homes.
  • Effectively managing a sales database to optimise sales opportunities for each development. Including the transfer of data between our email, website and enquiry platforms.
  • Progressing secured reservations to handover.
  • Ensuring a smooth journey for the customer and the company during the legal handover process and after sales. Effectively managing and resolve any customer complaints.
  • Ensuring the delivery of exceptional customer service throughout the sales process.
  • Managing all sales administration in order to ensure that correct reporting on sales and marketing KPIs is provided.
  • Dealing with enquiries and fulfillment of requests for further marketing materials from clients and stakeholders.
  • Chasing and filing Invoices and PO numbers to ensure they are paid and delivered to finance in a timely manner.
  • Keeping the marketing collateral library up to date.
  • Contributing to monthly activity reports to ensure their work is kept up to date
  • Ensure Cleanslate’s brand and tone of voice is delivered consistently through all marketing communications
  • Working alongside the rest of the team to ensure deadlines are met and high quality marketing materials are delivered

PERSON SPECIFICATION

Skills and Qualifications

  • Ideally a recognised degree in sales/marketing or another recognised qualification in marketing or business. But equivalent work experience is good – as is someone with the good organisation/PM skills, the right attitude and a willingness to learn.
  • Ideally an experienced junior marketing professional, with at least 1 year of post qualification experience. Experience in new home sales is attractive, but not essential.
  • Sound understanding of marketing principles.
  • Design, Social Media and Content Management System experience would be advantageous.
  • Effective project management expertise.
  • Able to manage a fast-paced workload, and be in control of and think about more than one site at a time.
  • The ability to maintain high standards with attention to detail and competitor awareness.
  • Strong copywriting skills and the ability to communicate complex ideas.
  • Computer proficient with Microsoft Office, Adobe InDesign and Adobe Photoshop.

Personality Profile

  • Actively focusing on self-development and the improvement of sales and marketing skills.
  • A strong drive, passion and desire to succeed and achieve results.
  • Excellent written, communication, administration, project management and organisational skills.
  • Ability to negotiate with a persuasive manner to secure the best deal.
  • An ambitious professional, determined to build a long-term career with this progressive business.
  • A hands on approach and highly conscientious.
  • Personable, presentable and articulate.

REMUNERATION PACKAGE

Excellent remuneration package commensurate with level of experience. Personality, willingness to learn and excellent project management skills are more important than formal qualifications so although some formal marketing experience and training is desirable, if you have the right attitude, we’re keen to hear from you!

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Look East to tackle London

Following a pre-election lull, the Land Registry’s latest London house price data is out and reveals that prices in the capital are on the rise again.

Following a pre-election lull, the Land Registry’s latest London house price data is out and reveals that prices in the capital are on the rise again. The top 10 is dominated by the cheaper eastern boroughs, with Newham at number one (17.2% annual change to April), followed by Lewisham (16.4%) and Enfield (16.3%). Hillingdon and Harrow are only west London boroughs in the top 10, suggesting that the focus of price growth has firmly moved away from south west London.

The growing demand in eastern boroughs, both north and south of the river, presents the future London Mayor with both a threat and an opportunity. On the one hand, middle and low income households risk being priced out of traditionally affordable areas of the capital. On the other hand, a significant proportion of London’s available land for develop is located in the east and rising prices will tip an increasing number of sites into viability.

The eastern boroughs tend to have a better track record of working with the Mayor and the mayoral agencies to deliver major regeneration schemes. Think the Olympic Park in Newham, Catford Greyhound Stadium in Lewisham and Berkley Homes’ Kidbrooke scheme in Greenwich. This makes Labour’s London mayoral hopeful Tessa Jowell’s pledge to establish a pan-London housing agency, a new homes equivalent of Transport for London, look like a policy proposal with real legs…..

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General Election: Housing Policy?

Following on from my overview of the four main parties’ education proposals, I have scoured the professional and general press to uncover the five major parties’ housing policies. Below is a bite size summary of their respective positions.

Following on from our overview of the four main parties’ education proposals, I have scoured the professional and general press to uncover the five major parties’ housing policies. Below is a bite size summary of their respective positions.

 Conservatives

  • Build 200,000 new homes for first-time buyers aged under 40 to be sold at a 20% discount
  • Establish a Help to Buy ISA for first-time buyers saving for a housing deposit with matched contributions from the government of up to £3,000
  • Maintain low mortgage rates to improve affordability and increase financial security for families
  • Extend the Help to Buy equity loan scheme to 2020
  • Make it easier for social housing tenants to buy their homes

 Labour

  • Build 200,000 new homes per year by 2020
  • Encourage banks to fund 125,000 new homes for first time buyers in England
  • Give local authorities new borrowing powers to fund council house building
  • Allow councils to penalise developers who are “hoarding” land
  • Establish long term private sector tenancies and cap rent increases

 Liberal Democrats

  • Increase housebuilding to 300,000 homes per year
  • Kick start the process of establishing at least ten new Garden Cities
  • Provide 30,000 Rent to Own homes a year by 2020, allowing people to build up a stake in the home that they rent
  • Prevent landlords from letting out poorly insulated homes

 United Kingdom Independence Party (UKIP)

  • Give priority over social housing to people with locally born parents
  • Protect the greenbelt by making it easier to build on brownfield land, including exempting homes built on brownfield land from VAT and Stamp Duty
  • Establish a government brownfield agency to provide grants and loans to encourage housebuilding
  • Allow local referendums on major planning decisions

Green Party

  • Build 500,000 new socially rented homes by 2020 funded through the abolition of the buy-to-let mortgage interest tax allowance
  • Bring Britain’s empty homes back into use
  • Establish long term private sector tenancies and cap rent increases
  • Abolish Right to Buy
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10 years of Britain’s house price boom…

… (and bust) “Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.” (Bruce Barton)

(…and bust) “Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.” (Bruce Barton) A study undertaken by Savills has measured the collective worth of all homes in England, Wales and Scotland, by Local Authority. The study has found that the collective value of the United Kingdom’s homes has increased by £1.4 trillion (from £4.35 trillion) to £5.75 trillion in the last decade. What I found most interesting (although not surprising) were the areas that have contributed most, and least, to this substantial increase. 19pc of the growth (£270bn) emanates from the South East, where the total housing stock is now worth more than £1 trillion after a wave of commuters sold up, cashed in on London house prices and upsized into the home-counties. First-time buyers are now also increasingly prepared to buy in the commuter belt rather than the capital to get a foot on the property ladder.

In stark contrast, the total value of housing across the North West, North East and Yorkshire & Humber has only risen by £42bn, contributing to just 3pc to the growth of the UK’s housing wealth over 10 years. When one considers that for many people, wealth is tied up in property, it would appear the disparity between the North and South is not so much as a divide, but more a gaping chasm.

When I first came across the article, my first thought was how important it is for people in this country to own their own home. For most people such a desire is seen as an actual right, an extension of the Social Contract. In a country where disenfranchisement is rife, having a physical stake is all the more important. Such an attitude pervades through generations, as they look to their parents and forebears who existed at a time where owning house was a much simpler proposition.

So, if you live/work in London or the South East, reconciling that desire to own your home, with the reality of juggling commuting and rental costs, whilst saving for a deposit, can be very dispiriting.

This blog can only muse at solutions to such a dilemma, initial thoughts turn to whether an attitudinal shift is possible, perhaps by looking to countries like Germany where only 53pc of the country own their own home, and where renting is considered more the norm. The private rented sector in the UK has grown in recent years and accounts for approximately 16.5% of all households. The current government wants to see a bigger and better private rented sector and believes that the most effective way to make rents more affordable is to increase the supply of new homes. The government are investing £1 billion in a Build To Rent Fund, which will provide equity finance for purpose-built private rented housing, alongside a £10 billion debt guarantee scheme to support the provision of these new homes; and up to 30,000 additional affordable homes.

Perhaps more tangible (and this could be argued) are infrastructure projects such as HS2 as a means of making city centres such as Manchester, Leeds and London itself (with Newcastle and Scotland added in future phases) more accessible to a greater proportion of the country, thereby widening the commuter belt to a more portly size. Naturally, in order for rail travel to come close to operating as a silver bullet (…train), addressing the fact that we are subject to the most expensive fares in Europe would be required.

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Help to Buy: A false boom?

This month has seen a spate of positive profit announcements from Britain’s major house builders. Redrow’s profits in the six months to December 2014 more than doubled to £47.5m, Barratt’s profits over the same period soared 162% to £120.4m.

This month has seen a spate of positive profit announcements from Britain’s major house builders. Redrow’s profits in the six months to December 2014 more than doubled to £47.5m, Barratt’s profits over the same period soared 162% to £120.4m. This followed earlier announcements from Persimmon, which reported a 49% annual rise to £330m, Bovis Homes, which posted a 48% increase to £79m and Taylor Wimpey, which saw operating profits rise 39% to £313m.

A common theme emerging from the sector is the impact that the Government’s Help to Buy scheme has had on new starts. Here’s Stewart Baseley, Executive Chairman of the House Builders Federation:

“Help to Buy is allowing people who can afford to buy a home to do so. As a result of this increase in activity, the industry is recruiting a significant number of people and training more apprentices.”

 Similarly, Barratt Group Chief Executive, Mark Clare, described the first phase of Help to Buy, which commenced on April 2014, as an “outstanding success”. Citing low house price inflation outside of London, Clare’s view is that the recovery in housing building is “as sustainable as anything I’ve ever seen”. 29% of Barratt’s homes completed between July and December 2014 utilised the Help to Buy programme.

Whilst the major house builders have been overwhelming positive regarding their prospects for the rest of 2015, the estate agents have been much less bullish. Countrywide anticipates a sluggish residential market over the first half of 2015 in the run up to the general election. This has led the firm to diversify its activities away from areas directly related to the housing transaction cycle, for example, lettings and commercial real estate. Countrywide’s view is backed up by the Nationwide house price index, which found that house prices fell by 0.1% in February 2015.

In the run up to the launch of Help to Buy many commentators, including the Business Secretary Vince Cable, expressed concerns that the programme would manufacture a housing boom. However, the divergent fortunes of the house builders and the market more generally indicate that the government’s use of old fashioned Keynesian demand management has been successful in kick starting house building without over stimulating the housing market more generally.

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